Right from the start of my business, I knew that I wanted to invest in myself with continued education for many years to come. My first job in the wedding industry was working for a local wedding magazine, and I learned so much by observing the many small businesses in the wedding industry that we worked with. One of the main things I realized was that SO many people in this industry hit cruise control and then a few years later, watch in horror as their businesses start to crumble around them. I never wanted to see that happen in my business, and I knew that investing into education, inspiration, and relationships with other wedding professionals was one way to stay at the top of my game, while always keeping me searching for new ways to progress in my biz. As a result, I’ve attended floral design workshops, taken online courses in event design, business management and marketing, learned how to build a website, and attended conferences specifically for floral professionals.