Right from the start of my business, I knew that I wanted to invest in myself with continued education for many years to come. My first job in the wedding industry was working for a local wedding magazine, and I learned so much by observing the many small businesses in the wedding industry that we worked with. One of the main things I realized was that SO many people in this industry hit cruise control and then a few years later, watch in horror as their businesses start to crumble around them. I never wanted to see that happen in my business, and I knew that investing into education, inspiration, and relationships with other wedding professionals was one way to stay at the top of my game, while always keeping me searching for new ways to progress in my biz. As a result, I’ve attended floral design workshops, taken online courses in event design, business management and marketing, learned how to build a website, and attended conferences specifically for floral professionals.
I recently attended the Team Flower Conference, and not only that, I was actually a featured keynote speaker as well! It was an incredible honour to be asked to speak and my presentation was all about the importance of client communication and how to truly do it well. As you can see, I talk with my hands a lot 😂
At the conference, my love for learning was reaffirmed, once again! There were sessions on design, flower farming, hiring a team, being a parent working in the floral industry, and more. One of my favourite sessions was presented by Natalie Gill of Native Poppy, a retail floral shop specializing in weddings in California. She said a lot of things that really stood out to me:
“Sweat builds you a job. Systems build you a business.”
“I think there’s a solution to everything.”
“For years I had been a student of flowers. Then I became a student of business.”
That last one really stuck out to me and has been inspiring me since. Why? Well, I’m pretty confident in my design style and I know how to take really good care of flowers. I, too, have been a student of flowers. What’s really firing me up right now is learning how to build the very best business that I can, so that YOU, my clients, can benefit! I want you to have the very best experience possible in planning your wedding, and I know that the way I serve you plays an enormous role in that. If your interactions with me suck, then you might just end up with a tinge of unhappiness that seeps into other aspects of your wedding planning. I don’t want that!
I also want to build the best business possible because of the plans that I have for Stone House Creative. This biz turns 5 years old this summer. The past 4 years have been about hustling and working hard and loving (almost) every minute of it. This year is the first wedding season when I’ll have a baby beside me (except not actually beside me, because we have childcare to take care of him while I work - thank goodness, because I’m a good multitasker but not that good!). It’s really important to me to show him that women in business are POWERFUL and can achieve a lot, and that working hard for something that you value is important. I want him to grow up knowing that hard work itself is valuable, whether you’re working your “dream job” or not. I also want my business to serve my life well, and that means allowing me flexibility to take off specific weekends in the summer so my family can go to the lake, or not working on my son’s birthday weekend so we can celebrate. And I have some pretty serious goals for the future, which aren’t even close to being unrolled yet but are going to be amazing down the line.
It should also be important to YOU to hire someone who is constantly learning and evaluating their business, making shifts to serve their clients and themselves well, rather than just building something that works alright and letting it lay stagnant for years. I’m not saying this to convince you to hire me - I’m saying this because I truly think that the best businesses, the best client experiences, the best wedding days come about when you hire people and businesses who are passionate and ENGAGED in what they do.
“True experts never stop learning and work relentlessly on pushing [themselves] to be better.” - Think Splendid
If you’ve made it this far, you get rewarded with a picture of the cutest baby of all time…mine! To close the Team Flower Conference, there was a dinner in which everyone needed to wear something floral. Being a new mom, I decided that my family had to match 😂BUT it’s very hard to find floral printed clothes for baby boys in February! I was pretty pumped to find these Pick Flowers Not Fights t-shirts so Jack and I could match. I couldn’t find one in time for my husband, but I thought a slightly floral printed white t would be good enough.
But seriously…isn’t he the cutest baby you’ve ever seen? He’s WAY huger now and he has slightly more hair (only slightly, lol!), is moving CONSTANTLY and he’s super chatty. Basically it’s just the most fun I’ve ever had.
Professional Photos by Hannah Haston Photography