The number 1 mistake businesses make when planning an event? Not thinking strategically.

You’re not just hosting an event to host an event. You’ve either got a product to launch, gratitude to share, or a PR splash to make. Adding flowers to your event increases the pretty factor, yes. But let’s get a bit more strategic. The worst thing would be for you to spend a chunk of money on your event, hoping to build some great traction for your company, but you plan a forgettable event.

“With the right guidance, florals become more than decor — they become storytelling elements, brand touch points, and moments your guests won’t forget. Safe might feel comfortable, but bold leaves an impression.” Quote

My suggestion: shift your view of event florals away from copy/paste decorations, but as essential elements that define atmosphere, emotion, and visual cohesion. Let me show you how.

Brand Activations

For the launch of MPG’s exciting collaboration with Winnipeg-based Indigenous artist Jackie Traverse, they planned an inspiring evening at the Winnipeg Art Gallery to unveil the collection. They reached out, wanting to add a floral installation that would bring the clothing to life.

The result was a meaningful interaction between the brand and their guests, while celebrating Jackie and her work.

I chose a bold colour palette that played off the vibrant tones of the clothing, and we played with the scale of the installation — guests were greeted by the mannequins and floral immediately upon exciting the elevator on the Penthouse level of the WAG.

We worked with playful, unexpected combinations of texture, colour, and scale to tell the story — choosing some Manitoba-grown blooms wherever I could, adding moss to create a floor for the mannequins to stand on, and tucking in a few faux butterflies to reference the butterflies in some of Jackie’s designs.

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Brand Launches

Winnipeg is so proud to be Mondetta’s hometown. This fall, they launched a luxury menswear brand, Modern Ambition, with its flagship store located in True North Square. Their creative strategist, Natasha of Studio Giorg, reached out to bring me into the design mix for their kickoff events.

They hosted several events, including this VIP dinner in the polar bear tunnel at the Assiniboine Park Zoo. I was tasked with the event design, from floor planning to rental selections and, of course, floral design.

VIP guests included Scott Gillingham, mayor of Winnipeg, Wab Kinew, Premier of Manitoba, and Jim Moore, Creative Director-at-Large of GQ Magazine. We needed to work within this intimate space, creating opportunities for conversation and celebration.

A few key elements:

-As a menswear brand, they wanted to play into a warm neutral palette with touches of burgundy and red throughout.

-There were a lot of hands involved in the overall planning process, as the Mondetta team were all very excited about the launch. I created a series of digital mockups (a few seen below) to allow them to discuss the aesthetic direction, colour palette, rental options, and so on. This way, we were all on the same page.

-The florals and tablescape transformed the tunnel, creating an elevated, photo-ready dinner (featuring a collaborative meal crafted by 3 of Winnipeg’s top chefs!) that knocked guests’ socks off.

CLient Parties

Outside of conferences, client parties are probably the most common corporate events that take place in Winnipeg. Whether as an appreciation event, a holiday shindig, or a retirement party, let’s start thinking outside of the very basic “white floral centrepiece on a table.” That box is NOT checked. If you want to ensure your clients have any memory at all of your event, and want to get them out to next year’s event, then we need to make some impact.

-Add a welcome sign and make it a design moment. Especially if you’re hosting your event in a large facility, this can become both functional and a beautiful way to welcome guests in.

-Don’t skip a statement at the bar. At these events, clients are going to be lining up for a cocktail so this is a must-have.

-Add a lounge. Large sit-down tables can be a social nightmare at these types of client events, but adding in a lounge with soft seating makes a visual statement and creates a more comfortable, casual way for guests to mingle.

This event was designed by Soiree Event Planning, with rentals from Collective Event Rentals and Planned Perfectly.

LOOKING To Make your corporate event impactful?

I’ll help you ensure a lasting impression.

Stone House Creative is a floral design studio known for transforming inspiration into a unified, expertly considered visual direction. The brand leads clients through a clear, design-driven process that prioritizes palette decisions, spatial cohesion, and intentional detail. Clients choose us for our ability to simplify complex ideas, articulate what will make the greatest impact, and deliver an event that feels cohesive, expression, and uniquely reflective of your brand.

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